In a competitive marketplace, it can be hard to attract the attention of potential customers and so far, you might have found that your marketing strategies have lacked the cut-through you’re looking for. To help give your business a kick start this year, here are three ways to get noticed in 2016.
Reach out to consumers directly
There’s no shortage of promotional tactics available to companies these days. From social media campaigns and other web-based marketing tactics to traditional print, TV and radio ads, there are various ways to connect with potential customers. However, impersonal approaches like these don’t always achieve the results firms are looking for. To really get your company on consumers’ radars, it can pay off to reach out to them directly by taking advantage of field marketing campaigns. Face-to-face sales are a tried and tested promotional approach and well planned campaigns can bring impressive results.
Don’t panic if you lack field marketing experience. Rather than organising the projects yourself, you can enlist the help of experts to do it for you. In addition, to help keep your costs in check, you could find a field marketing specialist that operates a performance-based model. For example, Chris Niarchos’Appco Group only charges for the results it actually delivers. This can take the stress out of planning a field marketing campaign.
Get involved in the debate
As well as promoting your products or services, it’s wise to raise awareness of your organisation more generally and to showcase yourself as a thought leader in your field. By sharing useful and engaging information via social media and blog posts, and by generally getting involved in the debates taking place within your industry, you can enhance the profile of your organisation. If you possess the necessary time and resources, and you have something interesting to say, you may also benefit from creating and sharing e-books, whitepapers or YouTube videos that demonstrate your knowledge and expertise. It may take a little time and effort, but these activities needn’t cost you a lot of money and they can work wonders to raise awareness of your brand.
Another way to get your business noticed is to set aside some money for sponsorship. This could be of a person, cause or event. Before you agree to hand over money though, think carefully about how you can get the best possible exposure. For example, make sure that the occasions, individuals or causes you sponsor fit in with your overall brand message and will be seen by your target audience.
There’s no escaping the fact that getting noticed in today’s crowded marketplace can be tough for companies. However, by taking tips like these on board, you stand a better chance of raising interest in your products or services.