Eco-Friendly Small Business Profile – REVEAL

How to Source Eco-Friendly Packaging for Ecommerce | Sendinblue

 

Many small business owners are realizing that they can be greener and still make a profit. They’re adding eco-friendly products or looking into sustainable practices they can incorporate into existing businesses. Other small business owners begin their businesses with eco-friendly practices in mind. REVEAL is one business that began with an eco-friendly idea.

Terry and Jiaying Omata, who founded REVEAL, were inspired to create eco-friendly fashion accessories and handbags after backpacking through Asia, South America and Africa, where they met many people living in impoverished conditions who were struggling to create a more comfortable life for their families. They realized that this desire would add additional demand for the earth’s already diminishing resources and decided to create sustainable fashion. REVEAL believes that being eco-friendly means more than creating a line of eco-friendly handbags, though. This company believes in using sustainable methods for manufacturing and eco-friendly corporate practices as well.

The folks at REVEAL were able to set aside some time to talk about running an eco-friendly small business and have some great tips for anyone who is thinking about starting a sustainable small business.

 

What Do You Like Most About Owning an Eco-Friendly Small Business?

“We love coming up with ideas and designing innovative, unique products that people have not seen before. People are truly impressed when they see our gorgeous recycled bags, our bamboo accessories and other products. We love the challenge of finding new ways to design and make cool fashion accessories, it’s a bit like Project Runway! Working with other companies and individuals with the same interest in creating fun products and protecting the environment is also wonderful. Collaboration is key. We couldn’t do it without a great team supporting us.”

What Do You Wish You Knew Before Starting a Sustainable Small Business?

“Entrepreneurship is all about the journey. Especially when you’re aiming to create products that are truly different. I could list a lot of things that I wish I knew before I started, however, we choose not to focus on that. We’d rather just focus on enjoying the fact that we’re always learning something new.”

How Is REVEAL Helping the Environment?

“We make our products from environmentally friendly materials that are 100% cruelty free. We use recycled materials whenever possible. When using virgin materials, we make our best efforts to use those that are non-polluting, renewable resources. Our gorgeous Fall/Winter handbags are made of recycled satin and recycled micro suede. We did our Spring/Summer line in sustainable materials like hemp and jute. Our wooden accessories are made of either bamboo or recycled furniture parts.

Our packaging and our website also aim to make it very easy for people to understand what our products are made of and why they are eco-friendly. The concept of REVEAL came from the idea of revealing how our products are made and empowering people to make better choices. People appreciate the concept because it is similar to a food’s nutrition label. They feel good that they have more information in a way that is easy to understand.”

(For examples of REVEAL’s sustainable methods, visit their sustainability section and take a look at the photos of their hangtags.)

What Made You Realize You Could Earn a Living and Still Promote Sustainable Business Practices?

“When we went backpacking around the world. Connecting with people from all different places and cultures makes you realize how important it is to protect the environment. Everyone benefits from protecting the environment.”

Do the Majority of Your Customers Come to You Because You Have a Green Company?

“People certainly like the fact that we are aiming to do things better. However, people also buy our products simply because they like the design, they like the way the products look and function. It’s not possible to depend solely on the fact that we’re eco-friendly to draw customers; you can’t expect people to sacrifice fashion and functionality for something that is eco-friendly. In order for there to be real change, we as entrepreneurs/business owners need to help make it easier for people to make more environmentally friendlier choices.

“People mostly don’t have the time to research environmentally friendly products, so our packaging concepts helps inform and empower people. In addition, people love our REPLANT program because it is so tangible and allows people to feel like they are making a difference. For every product sold, we plant a tree. We have a partnership with American Forests, the oldest non-profit conservation organization in the U.S. to replant native trees in damaged ecosystems.”

Does REVEAL Have Any Plans to Become More Eco-Friendly or Sustainable in the Future?

“We are always looking for new ways to become more environmentally friendly, from the materials and manufacturing processes we use to the causes we support. We can always find ways to improve how we make things and we will always challenge ourselves to do so.”

Sustainable small businesses like REVEAL show entrepreneurs that are interested in creating a green company that it is possible to be kind to the earth and turn a profit. Or, as REVEAL says, “Finally, you don’t have to choose between fashion and a better planet.”

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5-Year-Olds, Sales and Marketing: Learning a Lesson from Your Children

Teach Your Kids Good Money Habits – Forbes AdvisorPeople think that advertising has to do with sales. It doesn’t. Advertising is an aspect of Marketing which, in turn, helps drive sales by getting people interested in a specific product. TV advertising takes this to a whole new level when addressing children. It actually, in my opinion, turns your children into a sales force – a very, very effective sales force. All too often, people don’t consider that the little ones are also part of the whole product cycle.

For those of you that have children, I’m sure you can relate. You’re watching Barney, the Power Rangers, Buzz Lightyear or any other cartoon (pick your kid’s favorite TV show) with your child and suddenly, there’s an ad. A really really cool remote control car races across the screen, plowing throw dirt piles, jumping puddles and otherwise being amazing. Your child looks at you and goes “Daddy?” They don’t need to say anything else, simply turning their eyes to you with the puppy dog eyes perfected from birth. For those that don’t have children, Shrek 2’s cat “Puss in Boots” epitomizes the look.

Are children actually the company’s sales force? Not directly, but indirectly they certainly are. Using an existing medium such as TV to reach this untapped power, the marketing teams know what it takes to entice a child. Granted, a child is easier to entice than an adult in most cases, but there are advertisements that create a true call to action. These advertisements get your attention and then you become the sales person – even if you’re selling to yourself. “Can I really afford the new software?” “Should I really buy that truck?” “That was an interesting looking game. Maybe I should see if I can buy it.” All of these are internal wrestling matches that occur.

Marketers – focus on creating your call to action and let the client become their own salesperson. Your sales team can then simply ‘help’ them over the edge by ensuring that the technical fit is right and the need is appropriate. Think about how to reach your target group and grab their attention. Make them WANT to call you and talk to you. Not later. Now.

Look at your children, see what it is that they help foster within you when they look at you and go “Daddy?” (or Mommy?, as the case may be). Identify a similar capability in your product and focus on drawing attention to it.…

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Tips for Telemarketing

Top Tips for Making a Successful Call - The Telemarketing Company -  ContactCenterWorld.com Blog

First of all do not let your self be intimidated by the person on he other end of the phone. When making calls to people you will reach many people who are just having a bad day. Many times the person on the other end is cutting you short because their time is very valuable. Listen to them and what they have to say; Remember it isn’t you they are rejecting. When your potential customer answers the phone, and you start your introduction never just keep talking, and not let them say anything, This can be your biggest mistake. If you drown them out and act as if you don’t care a hang up will surely come your way and quick.

Telemarketing can be very trying and frustrating but only if you let it. Depending on the type of telemarketing calls your making. Selling can be a little more frustrating especially if your working for a company that has a goal you must meet. When you pick up the telephone and start dialing forget your goals and enjoy what you are doing. After all You’re getting paid to talk. Once you do this you will find telemarketing a lot less frustrating and much more enjoyable. Truly some of the people you talk to will absolutely make your day.

Be consistent when you have a hang up or rude person, just take a deep breath and make your next call. Never let one rude customer have an effect on your next call. Keep in mind he or she is only human and may be having a bad day. The more calls you make the more success you’ll see.

Read up and study the product you’re marketing The more you know the more comfortable you’ll feel with your customer. If there is something you are unsure of and you are new at this don’t be afraid to let the customer know. You will be surprised at how understanding they will be at you’re being honest. After all, none of us know everything.

Realize not all calls are going to be successful, simply because not everyone is going to want the product or service you’ re offering. It doesn’t matter what your product, or how much it may be needed. There are simply those who will not want what you are selling even when he or she may need or want it. Our economy today is having a financial effect on many and no matter the good deal you may be offering, there will be those who simply cannot afford your product at this time . Be understanding and let them know you will give them a call in the future. After all there is a big world of customers out there. Be polite and courteous leaving a open door for a future call.

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International Marketing Strategy: Your Website

Marketing strategy: How to structure a plan?Your Website is your 24/7 Sales Director; we have all heard about this before; and this is also a true statement applicable for Chinese website.

There are many tactics and strategies surrounding your Chinese website and these can make significant impact to the effectiveness of the campaign. The following are the essential strategies we deploy for our clients:

  1. Do not under-invest in your Chinese language website, many companies simply want to save on cost; and only allocate very limited fund for the marketing purpose; this will not work; as it will be a half-done job.
  2. It is essential to have a Chinese website; I often hear ridiculous comments like; “We will only target English speaking markets in China”; think it as you are an Asian company expanding into US; would you just have a Chinese website or would you have your website in English? It’s the same concept.
  3. Always have your website in 2 versions: Simplified Chinese (used in China & Singapore) and Traditional Chinese (used in Taiwan, Hong Kong and older generations Chinese communities). Many companies only choose Simplified Chinese for their website; by doing so; you are actually missing out a very large population of target markets & consumers; especially the more wealthy segments.

It is important to understand that Chinese communities are particularly sensitive when comes to their writing; you could potentially offend consumers in Hong Kong and Taiwan by handing them a Simplified Chinese marketing brochure and vice versa.

Additionally; by having your website in both versions; this will ensure your website can be found on different search engines; and think it of this way; this is almost like creating 2 websites under 1 website; hence double your web presence effectively.

  1. Web contents: similarly; you have to have good web contents for your Chinese website; these web contents must contain keywords and SEO-friendly to assist your website to rank higher in the search engine.
  2. Hosting: The location to host your Chinese website is a hidden secret; it is a rather complex issue; on one hand; you want your website to be hosted on a local server in China but taking a risk that it maybe terminated by the authority without any reason. On another hand; you want to ensure your website is always live in China; so what should you do? We often take a “Double Proof” strategy; meaning hosting your website in 2 separate locations; one in China and another in Hong Kong.

As a lot of marketing managers have asked me about the Search Engine Markets in China; I have dedicated to the next section exclusively.…

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Traditional and Multi-Level Marketing Business

Traditional Marketing vs Network Marketing - Secure MLM Software

Since child, parents motivated their children to go to school. It was set in mind that children would have finished their study from elementary, high school up to college. The reason behind all of this is to get a job and to earn money related to what major they have studied. Those years where they have studied at school is very expensive when it comes to enrollment fee. After graduation in college, they would apply a job as an employee. Working as an employee must work hard to earn money. In the end, they realized that working hard is not enough.

Due to economic crises in other countries, working as an employee is not enough. Employee’s salary is not enough for their families, friends and for their miscellaneous. They would come a time that they could not save their money for the future. It is difficult if people got sick and there are no more money left to pay for the hospital. They would have less time for their families because of the time that they are staying in the office. Still, money is not enough for them. To gain financial freedom, they thought of having a legitimate business.

There are two kinds of business. One is traditional business and multi-level marketing business. A traditional business is a kind of business, which they need a permit to operate any kind of business they want. They would find people whom they could trust so that both of them could manage the business. It needs techniques and work hard in the business. To other people, they would experience less sleep in operating a traditional business. It is said that it is better to have a business because to have a business is one way to gain financial freedom.

Multi-level marketing is a kind of business that needs to invest a less amount of money than traditional business. Most of the multi-level marketing business is viewed by most of the people as a scam even though some are legitimate. Those people who choose multi-level marketing as their business duplicate themselves by showing the marketing business and inviting people as a sponsor. The same with traditional business, it requires techniques and work hard to gain financial freedom but it depends to the people of how they work smart. These two kinds of business also help people to achieve their dreams. They could achieve not only financial freedom. They would also have more time for their family and friends.…

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Improve Your Google Search Ranking: Free, Quick and Easy Ways

The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

As most people know, Google is the biggest and most widely used search engine online.

Most people’s first port of call, when searching for anything from virtual assistants to antiques, is to quickly type what they are looking for into Google.

Whilst Google is a very effective way of advertising, it also poses a problem: With the amount of people that submit their site to Google, how do you get ranked anywhere near the first few pages without it costing the earth in advertising fees?

I then stumbled across a FREE solution to this problem. Whilst this technique will only gain you high ranking locally within your own city, it will still drive traffic to your site, subsequently improving your overall Google ranking.

The solution to this is Google Maps. I added my website and all my information to Google Maps, which is free, and within 24hrs I had appeared on the first page of my Google search for Virtual Assistants.

As I am roughly the only person in my area of this occupation, I was ranked top. If you have a more popular occupation for example ‘florist’ you may not be ranked in the information on the right hand side of the map of your local area, but you will still be on the map as a pin, so people only have to scroll their cursor over you and all of your information will pop up for them to see.


Firstly all you have to do is go to Google Maps.
– Click on ‘put your business on Google maps’.
– If you have not signed up to Google, do so on the page displayed, don’t worry it only takes a second and is completely free, otherwise, log-in to your account.
– Then click ‘add listing’ and fill in all of your information, I feel the more information you have for people to read, the more appealing it is at first glance as they get to know a lot more.
– Then click next, confirm your information and the position of your pin on the map.
– You will be asked to confirm that you are legit with a pin that can be sent to the phone number you have supplied either by automated phone call or text.
– If you have not provided a contact number then you are sent a pin via post, this will obviously take much longer to get listed, so it is better to supply a number for people to contact you on.
– Once you have received your pin, this takes a minute or two, you submit it and Voila! You have your Google Maps listing. It will normally be active within 24hrs, simple!

This is a fantastic way to advertise locally, for free, and it only takes a matter of minutes to do!
It will improve traffic to your website, list you on the first Google search page of any person locally looking for your criteria and can help to improve your overall Google ranking.

 

 

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Keeping Things On The Level: Corporate Level Cases Require Corporate Level Management Software

Management Levels and Types | Boundless Management

The path towards achieving a better bottom line often involves making the workflow more efficient, less time-consuming, and adaptable to various factors you may encounter in a given work setting. A corporate level management software will help you achieve this, all while helping you eliminate human errors and miscommunication along the way. Let’s take a quick look at why this type of business software has been getting increasingly more popular in the recent years:

Get an overview of what needs to be done

To-do lists have come far beyond what a typical text file allows you to do. A good corporate matter management software allows you to manage all tasks from a single place, and also update them in real-time. When a task is finished, simply drag it into the ‘completed’ section and be done with it. Also, if a certain task has a deadline attached to it, you will quickly be able to make the necessary adjustments and tackle it first.

Estimate your resource spend

If you know the costs in advance, you can plan them and account for them in advance. The same goes for travel times, completion times, etc. With a good software, you can group these things together and calculate the costs in a matter of moments.

Keep it efficient

Where are you wasting your resources the most? In most cases, there’s always a room for improvement, and with the help of a good software, these holes will become crystal-clear and easy to see and you will be able to combat the root of the problem.

Take stock of your inventory

Without having a central database from where you can easily track your inventory, ordering new pieces and updating your company’s available products can quickly become a nightmare to manage. If you write it all down and update the numbers in real-time, you’ll never have to worry about mistakes and ordering too much or too little.

Prioritize

If you assign urgency labels to different task, the corporate level management software will allow you to sort out the remaining tasks depending on how urgent they are to complete. The more variables you input, the more efficient you’ll be at getting things done. For example, by inputting the expected amount of time a certain task is going to take, you can sort them in a way that you’ll quickly be able to identify the ones that are estimated to take the least amount of time to clear.

Centralized reporting

Centralized reporting allows you to see things from a clear angle, with all the needed graphs, charts, and other analytical tools that are freely at your disposal. Generating a custom report will allow third party analysts you hire to read your data with ease, even without having to install the management software themselves.

Conclusion

Keeping business matters under control is never easy, but since we live in a digital age, it’s much simpler than ever before. Numerous business owners all around the globe are already reaping the benefits of corporate matter management software. Are you ready to experience them yourself?…

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4 Great Marketing Ideas for Golf Clubs

Golf is a sport which can be difficult to market. Though a well-maintained course will bring in lovers of the game, to maximize the potential of your club, you need to be aware of the best ways to bring in customers and increase membership.

Be Part of the Local Community

Engaging with the community surrounding a gold club can provide great marketing opportunities. Golf courses are often by necessity in a more rural area, and this means passing trade is rare, so new customers must be sought out.

Golf club management is a delicate balance between maintaining tradition and opening up enough to grow new business. Less formal open days can give a gentle introduction to people who might have never considered a golf club membership, and holding events, such as tournaments and charity drives, can bring in a host of new clientele.

If you run one of a number of clubs in your area, think about working with competitors to put together package deals, where 2 or 3 courses offer rounds over a week or long weekend. Bringing in local hoteliers or restaurant owners to the deal, can also forge useful business links.

Create the Right Atmosphere

Prospective members or players can be intimidated by a hugely formal atmosphere. First impressions are vital, and something as simple as training staff to greet and welcome everyone on arrival can help immensely with making people feel more comfortable, especially on a first visit.

Another thing to consider is decoration. Interior design should match the atmosphere you are looking to foster, and a blend of traditional materials, with a modern style can maintain a feeling of age and class, while looking fresh and up to date. Including appropriate signposting can be very useful, and not just for directions. It is a great idea to add ‘All Welcome’ signs to areas which are open to the public, to remove any doubt about where people may or may not go, and make them feel at ease. ‘Members Only’ areas are fine, provided they are clearly labelled as such.

Make Memberships to Fit Your Clients

Think about the economy and lifestyle in your area when setting membership prices and conditions. Find out how often your members make use of your facilities, and what other rewards you could offer to someone who only has time for one or two rounds a month. Membership must be worthwhile, so flexibility can be key.

Offering weekly, monthly, or yearly plans allows a range of people to find a membership which will fit into their lifestyle. You can also offer tiered memberships, bonuses, extras or deals to your most loyal members. Make sure all the information regarding your membership is easily accessible to all.

Don’t Forget Online Marketing

Bringing younger people in to golfing can be invaluable, and a great way to do that is through online marketing. Simple things like growing a Facebook account and posting about upcoming events can help you reach a target audience, and basically offer free advertising once you have put the effort in to build up the page.

Having an up to date website is also essential, your site should be easy to navigate, even on mobile devices. The internet is many people’s first, and in some cases only, source of information, so it pays to be easy to find online.

Conclusion

Effective marketing is a fundamental part of running a golf club. Branching out your marketing, and bringing in as many new customers as possible can breathe new life into your club, resulting in more memberships, and facilitating the growth of a vital community around your course.…

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How to Successfully Promote Your Business

Every business owner believes they are operating the best business in the industry, but it can sometimes be difficult to express that passion into your marketing campaigns. If you are struggling to develop an effective marketing campaign, we are offering some tips to help you successfully promote your business.

Whiteboard Animation

If you want to stand out from the crowd and create something completely unique to your competitors, we recommend The Draw Shop whiteboard animation. Whether you are looking for a fun and entertaining marketing campaign, educational video, corporate video or training video, the innovative whiteboard animation can convey the company message in a unique and exciting way, whilst also providing the appearance of a forward-thinking company.

Do Things Differently

Many companies can often get so caught up in what their competitors are doing that they forget to focus on their own market campaigns. So, it is time to stop thinking of your business as an industry rival, and start believing your company is an industry leader.

Your competitors might only be developing social media campaigns, but that doesn’t mean you shouldn’t embark with an AdWords campaign or programmatic advertising. So, it’s time to think outside the box and develop a strategy that suits your company, not your rivals’ businesses.

Develop an Email Marketing Campaign

If you want to turn leads into conversions, you should seriously consider creating an effective email marketing campaign, which can showcase your news, product launches and more. While the likes of social media are great for driving leads to your website, they aren’t as successful for driving conversions in comparison to email marketing, which has an average conversion rate of 66%.

Develop an Angle

You know your business is great, but can you tell your target demographic why? If you can’t, you must sit down and think about your company’s greatest strengths. Once you know, you must find an angle and shout about it both on and offline. For example, you could contact local or national newspapers and magazines to discuss your angle – and don’t forget to write about it on your own website, too.

Become an Industry Leader

If you are an expert in your field, you should strive to become an industry leader. Create a strong online presence by developing informative blogs, connecting with like-minded individuals on LinkedIn and developing industry guides that people can turn to when they require helpful information on your industry.

You should also offer to provide journalists with a quote for articles related to your industry, as you can be the expert they consult for a comment on a topic. The more press and attention you receive, the stronger your online presence and the more people will trust in your company’s products or services.

So, if you want to successfully promote your services, add some fun into your branding with a whiteboard animation, develop an email marketing campaign, don’t be afraid to break free from the norm and strive to become a leader in your industry.…

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What Marketing Materials Are Essential for A Small Business?

Starting a small business is an exciting time, and there is a lot of preparation that needs to be done before you open your doors or launch your website. Something that is essential is getting the right pieces of marketing material ready so that you have all the tools necessary to boost your business and let others know about what you do. Marketing materials aren’t necessarily something tangible, but they are all important, but which ones are absolutely vital?

Your Logo 

Every business needs a logo if it is to be taken seriously. A logo denotes quality, and shows potential customers that you plan to be around for a long time to come. Even if you don’t have a background in design, you can create a simple logo made from shapes, or the name of your company. If you want something more advanced, you can hire a freelance designer to make you something that will really stand out. With so many new companies starting all the time, you will need to find a way to differentiate yourself from them, and a good logo accompanied by great quality goods and services is one way to do just that. Your logo will be found on every other promotional item you produce, so it needs to be clear and concise too.

Your Business Cards 

Business cards are an excellent investment. Even though a lot of work is now done online, including marketing work, there is nothing quite like the personal touch of meeting people face to face and being able to network with them. If you have attractive business cards that complement the rest of your branding design (something that a company such as SmashBrand can help you with) and make your brand and marketing material cohesive, you can hand them to people who you may be able to do business with in the future. Having a business card that can easily be shared is a great way of promoting your business quickly and efficiently. You can leave a stack of cards in a store, for example, if you do the same for them. You can put them in packages that you send out so that customers don’t forget where they bought their goods from. They can be used in a multitude of different ways.

Your Website 

A website is an invaluable marketing tool, and it perhaps your most important marketing material. Websites are no longer something that simply give a few details of your business; they are now an essential part of bringing in revenue. It might be that you are solely web based, in which case your website must be perfect, but even if you also have a physical store, your website must still be well done and accurate. Spelling errors and the wrong information, for example, will put potential customers off. A website must show a level of professionalism – it is, after all, the first impression most people will get of your business these days. It should also be branded the same as the rest of your marketing material so that people know they are in the right place and will get the right kind of service.…

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