How can brands become publishers?

As it is reflected to the recent personal and professional interactions, publishing has changed a lot especially when it comes to your business and professional needs, as well for your brand and the company, combined with an eBook.

Let’s say the one of your lifetime dreams was to publish an eBook, having said that this book is the most important goal you have ever imagined come to life. You can choose the self-publishing method which is a lot faster and especially if you have the proper amount and number of resources. On the other hand, you can also take the longer way so that your brands as publishers can get interacted so that they can work, is trying to get a publisher that can make this work instead of you. Though, this process can get a little bit uncertain and doubtful in a way, it may also work. If you choose the traditional way of publishing, you will have the need of tenacity, willingness and time In order to create your own author platform.

You can also choose publishing for your book as an adjunct, which is a great asset for your company and business. For this kind of author, you cannot wait for someone to publish your book, instead you have to take the matters in your own hands and take control over the interaction of the book and its reflection on your own business.

Having a brand with a line of products and services and you have already partially put your brand out in the open, it is certainly not enough. You definitely need a book in order to get the desired credibility for your company’s services and the company in general. Publishers do want to help you in building and growing your business and put it out in the open on a global level.

This is why using content out in the open or online can help your business in order to get exposed and increase you company’s credibility but for building brands also. It is very important to develop your own brand and if done properly it may also give you the competitive edge. If you want to create and reinforce whatever type of image you have in mind for your brand or seek to establish it, publishing content especially consistently is the most effective way to do it. You research and deliver information while learning, by putting a small dose of entertainment or reporting breaking news and novelties, adding perspective to both your company and clients and of course let’s not forget about the process of provoking thoughts with your publishing content.…

Continue Reading →

From Little Acorns: How to Plant the Seeds of Small Business Success

If you’d like as little hassle as possible starting a business, starting at home makes sense. Even so, there are important steps to take.

You’ll need a business plan, a financial plan, a plan to find dependable employees and even a plan to find the most favorable business credit cards and additional cards for your employees. As challenging as it may be for new entrepreneurs starting with their small home businesses to gain mastery of these areas, it’s often the legal requirements of entrepreneurship that trip new entrepreneurs up the most. Here is a quick rundown of the ideas to keep in mind. These tips should help make sure that your new home business is in full legal compliance.

Know what business category to pick

When it comes to legal compliance, sole proprietorships are the easiest for first-timers in businesses. Tax compliance is one example of the ease of compliance seen for these businesses. Filing income tax for such a business only requires a Schedule C together with a regular Form 1040. Setting up a partnership or a limited liability company means being stuck spending hundreds of dollars each year on twice as many tax returns.

Find an occupation license

Licensing laws vary from state to state, and can vary from one business area to another. If you have a business to do with food preparation or childcare in mind, for example, you are likely to need to comply with tough licensing rules. If you aren’t aware of the licensing requirements in your state, you only need to look up the information you need on the government’s Career One-Stop website.

Set your business up to pay sales tax

Whether you are selling a service or a physical product, there usually are sales taxes to pay a government authority somewhere — a county, city or state. It’s money you add to every sale, collect from customers, and pass to the government.

Every state has a sales tax structure of some form. While the states of New Hampshire, Oregon, Delaware, Montana, and Alaska do not have a statewide sales tax, many of their local counties do. If you are unsure if your business is liable to pay sales tax to a government authority, you should look up information on GovEngine, which is a government site, or Lexis Nexis, a private entity.

In the event that you should find that your business owes sales tax, you need to apply to the government agency that deals with sales tax, for a permit that allows your business to sell to customers. It’s called a seller’s permit in some states, a resale license or a certificate of authority in others.

Once your business possesses such a permit, you won’t need to pay sales taxes on purchases that you make for your business  It can be an important source of savings.

Register the name of your business

You need to make sure that the name that you use for your business isn’t already in use. Doing so could invite litigation. If you do have a unique name, you still need to make sure no one else takes it. All you need to do is to search for online resources such as Swithboard, The Ultimates, TrademarksEtc.com or the United States Patent and Trademark Office. If you’re really serious, you should simply use an attorney with a trademarks and patents specialization.

Clear your business with every local authority

From rules that your local condo association and homeowners’ association may have about home businesses, to zoning requirements by local governments, it’s important to get the green light from every authority that may have a say in where you physically locate your business.

There are plenty of financial and legal details involved in establishing even the simplest kind of home business. Putting in the work needed right at the start helps you avoid unexpected challenges along the way.…

Continue Reading →

Are You Prepared for the 4 Biggest Challenges of Running a Business?

Whether you have been in business for years or are just starting out, you will quickly realize that there are four parts of running a business that present the greatest challenges. In order to succeed, you must master these four problem areas, and once you have done that, the rest will fall into place quite quickly. If you’ve been struggling to increase productivity, but somehow fall short of the mark month after month, you might want to consider business coaching to help you identify which area, or areas, you need the most help with. Take a look at these key problematic categories and you’ll probably be able to spot where you need the most help.

1) Time

Yes, it’s an old cliché, but in business, time really is money. For every minute you waste, you are wasting part of your profits. But you can learn to manage your time and your team’s time much more efficiently. One of the keys to turning a profit is to make the most of every manpower hour on the clock. You might also want to outsource some areas of your business, such as managed IT services, if you don’t have anyone with expertise in these areas, as this will help save a lot of time. Once you have done that, you can probably turn to the next problem area, and that would be creating a team-oriented climate.

2) Team

A little competition is a good thing, but when it gets in the way of productivity, it can quickly kill a business. Are you struggling with tension between competitive personalities and teamwork in your crew? One of the biggest problems many business owners and directors face is getting the team motivated to work together as a cohesive whole. Team work makes every task easier on everyone involved and with compounded experience, no job is insurmountable. Building a like-minded team should be a main focal point for any director.

3) Sales

Then there are sales to contend with. Do you find that you are not quite making quota regularly enough to sustain an acceptable profit margin? You know you have a great product line and that what you have to sell is in high demand, so why aren’t you selling more? Learning to identify problem areas in your sales staff is the first step towards attaining those goals you’ve set. It just might be that the problem isn’t with your team at all but with the process you’ve set out for them. Their pitch may be all wrong and they may simply not have the motivation to excel.

4) Organization

Could it be that all the other three problem areas are simply the result of a general lack of organizational skills? A roadmap with pieces of the page missing will rarely get you to your target destination. Perhaps you’ve put the puzzle together wrong or are missing a few key interlocking pieces. It takes organization to complete the picture and just like completing a jigsaw puzzle, you put the perimeter in place on one side, the middle on the other and go from there. Organization is vital if you want your business to act as one complete unit headed in the same direction – up.

If you are struggling to raise your profit margin, take a good look at these key problem areas that many business owners and directors face. You can probably spot problems in each of the four which means it’s time for a bit of introspection and a lot of help. Overcome these problems and watch your bottom line grow. Sometimes it’s as simple as asking for help.…

Continue Reading →

3 “Eggseptional” Easter Marketing Ideas

Whatever your age, background or creed, Easter can be a time to come together to celebrate whimsy (after all, the holiday centers on a large bunny handing out eggs made of chocolate), spoil children and show compassion to the less fortunate. It’s a perfect holiday for community outreach as well, since, traditionally, it’s not really an indoor holiday, like Christmas or Thanksgiving, yet Canadians still have the Monday off. This makes it a prime marketing holiday, a time to appeal to prospective and existing customers or clients, and get your brand out there. Here are three “eggseptional” marketing ideas to make the most out of the Easter holiday.

Easter Baskets

Giveaway baskets work any time of the year, but they’re especially fitting during Easter. A longtime symbol of Easter, the basket full of goodies can be used easily in a marketing context by loading it with Easter-related, branded paraphernalia like chocolate eggs from a local chocolatier (with your company name on the foil), a pastel-coloured shirt screen printed from Printscanada.com with your brand’s logo, or a pair of novelty bunny ears.

This is all about getting your brand out there via promotional products, and will pay off both by ingratiating your company with consumers and physically putting your logo and name out there in public. Although the foil from the chocolate egg might end up in the bin, the screen-printed shirt will likely be worn year-round, meaning continued free advertising for your business.

Charity Event

Charity events are about helping people, plain and simple. Any marketing benefits should be considered a byproduct. However you want to look at it, charity events are good karma for a business, and offering something that helps the less fortunate is good optics for a brand. Running with the Easter theme, consider donating baskets of canned goods or clothing to people in need; you can ask the community to pitch is, an in a food drive, and match their contributions – this gets people engaged and involved.

If your business sells goods like food or clothes, all the better – you can run a campaign where, for instance, you’ll donate a certain amount of money for every pair of jeans purchased that will go towards clothing the homeless. This promotes sales while still remaining in the spirit of giving.

Easter Egg Hunt

Easter is mainly about whimsy, about the imagination of children. An Easter egg hunt is the perfect way of illustrating that. Children, for a day, get to believe that a magical bunny rabbit goes around hiding chocolate for them to find. It’s a bizarre premise when you really think about it, but children love it, and parents love it to because it keeps their children occupied and entertained. Consider hosting an Easter egg hunt for children; you can put your branding on the event signs and on your employee’s shirts and hats. Parents will appreciate the gesture and the generosity, and will think of your brand next time they shop for your specific good or service.

Whatever it is you offer, there is a way of fitting your brand into the Easter festivities, and you’ll be glad you did. This Easter, put a little hop in your business’ step by employing one of these three marketing ideas!…

Continue Reading →